DANGOTE GROUP EMERGES BEST CONSUMER BRAND IN AFRICA

As a measure of its growing influence in the continent, Dangote
Grouphas emerged among Africa's top 10 most valuable brands in 2013 in a survey conducted byAfrican Business Magazine, a pan-African business magazine.
In a survey tagged 'The Brand Africa 100 table', Dangote emerged as the most valuable brand in the...
consumer goods sector with an African
brand value of 216. However, the brand emerged the 8thmost valuable
brand when placed against brands from other sectors.
"The Brand Africa 100"table was established in 2011, in recognition of
the growth of African brands, which were beginning to challenge
global brands in Africa or lead global brands in new categories such
as telecommunications.
Commenting on the recognition of Dangote brand, the magazine stated
that: "…But what is perhaps a little more suprising is that Dangote,
the largest manufacturing conglomerate in West Africa, and Globacom,
the Nigeria-based telecommunication provider, are also in the lists.
Both brands have managed to win the hrarts of the communities in which
they operate."
Declaring brands as an asset, the magazine stated that the aim of
Brand Africa 100 is to identify, acknowledge and promote African and
global brands that are catalysts for Africa's growth, reputation and
value.
Explaining its method at arriving at the brands' ranking said "the
study involved a comprehensive research among consumers 18 years and
older, living in representative countries in metropolitan sub-Saharan
Africa regions to draw up a list of the most admired African and
global brands in Africa. Each respondent was asked to mention the
five local and global brands they admired.
Dangote's emergence did not come as a surprise to industry watchers.
The brandhas steadily increased its influence in many African nations
through establishment of cement factories. It operates in about 13
African nations making one of the most visible, recognized and admired
brands.