Monday, March 9, 2015

Fwd: How do you turn a small business into a big business? (Part 3) - Echeazu Chika

The theme of this series has been:

How do you turn your small business into a very
large business?

There are three fundamental points, I'm trying to
convey to you, in this series:
1. It really does not matter what business you are
in. You need to get out of your head the notion,
that there are areas that make more money than
others. A young friend from Nigeria, said to me,
he does not have enough money to get into the
oil business. So, I asked him, "what is your
problem? Go start a flee market, only don't stay a
flee market. Use the Internet, and build an
Alibaba!"
2. Building a big business, is a function of
management skills: yours, and those you manage
to bring around you. It has nothing to do, with how
small you start.
Be "management conscious".. Remember, I said
earlier, "it is the X-Factor"!
3. The capacity to invent something is a great
blessing. If you are able to invent something, and
patent it; this is really great, and you must be
applauded. In business, it is not all you need, and
it may not even be enough. What you need is to
develop a capacity to be "innovative"; even with
the most mundane things around you:
These are the guys that take a "hamburger joint",
and turn it into McDonalds; a coffee shop, and
turn it into Starbucks!
- Can you be challenged to look at a Kombi
(Matatu), and find a way to create an "Uber" (one
of the fastest growing businesses in the world
today)?
- Can you look at a corner kiosk and visualise it,
as a Pan African retail business?
- Can you look at the waste in your city, and
imagine yourself, creating a business, that will be
a global giant? Some of the most successful,
global giants, began by collecting rubbish. And
today, they have gleaming offices, with tens of
thousands of employees... But they are still
rubbish collectors.. And making billions!

To be continued…

3 comments:

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