Once the world’s biggest maker of mobile phones, Nokia was wrong-footed by the rise of smartphones and eclipsed by Apple and Samsung. It sold its handset business to Microsoft in late 2013 and has since focused squarely on making telecoms network equipment. But now, the Finnish company is hiring software experts, testing new products and seeking sales partners as it plots its return to the mobile phone and consumer tech arena.
Nokia boss Rajeev Suri is planning a comeback. He must wait until late 2016 before he can consider re-entering the handset business — after a noncompete deal with Microsoft expires — but preparations are underway. Nokia itself is not giving much away about its preparations, beyond saying some staff at the 600-strong technologies division are working on designs for new consumer products, including phones, as well as in digital video and health. It says it will not repeat the mistakes of the past of missing technology trends, being saddled with high costs and reacting too slowly to changing consumer tastes.
Yahoo.
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